Australian shoe sizing trips almost everyone up, because Australia borrows from two different systems at once: men's Australian shoe sizes match UK sizes, and women's Australian shoe sizes match US sizes. On top of that, every footwear brand LUZActive stocks — Nike, adidas, ASICS, New Balance, Jordan, PUMA, On, Under Armour, The North Face, HOKA and Salomon — prints US sizing on the box, so the number on the label isn't your AU size unless you're shopping women's. (Hoodrich is clothing only, so it uses UK letter sizing — see its section below.)
The short version
Men: your AU size is your UK size. To get your US size, add a full size in Nike, Jordan, PUMA, ASICS, Under Armour and The North Face — or half a size in adidas, New Balance, On, HOKA and Salomon.
Women: your AU size is your US size. No conversion needed.
Everyone: if you're between sizes, size up. Every brand below recommends it.
Below is a separate conversion table for each brand, taken from that brand's own official size chart rather than a generic conversion. The offsets genuinely differ — a men's UK 9 is a US 10 in Nike but a US 9.5 in adidas — so use the table for the brand you're actually buying.
Foot-measuring diagram: heel to wall, mark the longest toe, measure the distance in centimetres.
Do this in the late afternoon or evening — feet swell through the day and measuring in the morning will give you a shoe that's too tight.
Tape a sheet of paper to a hard floor, against a wall. Stand on it with your heel touching the wall and your weight evenly on both feet.
Have someone mark the tip of your longest toe (it isn't always your big toe).
Measure from the wall to the mark in centimetres. Repeat for the other foot.
Use the larger of the two measurements and match it to the CM column in the brand table below. If you land between two sizes, take the larger size.
The CM figure in each table is the brand's own centimetre (Japanese) shoe size, which allows a small amount of room over your bare foot length. adidas publishes true heel-to-toe foot length instead, and that column is labelled accordingly.
Nike lists half sizes across the full range. From US 7 upwards Nike men's US sits a full size above UK; below US 7 the gap narrows to half a size, so check the row rather than doing the maths. Air Force 1 and Dunk styles fit roughly half a size large; Nike running (Pegasus, Vomero, Structure) fits true to size. Nike recommends sizing up if your foot measurement falls between two sizes.
Nike men's shoes
US
UK / AU
EU
CM
4
3.5
36
23
4.5
4
36.5
23.5
5
4.5
37.5
23.5
5.5
5
38
24
6
5.5
38.5
24
6.5
6
39
24.5
7
6
40
25
7.5
6.5
40.5
25.5
8
7
41
26
8.5
7.5
42
26.5
9
8
42.5
27
9.5
8.5
43
27.5
10
9
44
28
10.5
9.5
44.5
28.5
11
10
45
29
11.5
10.5
45.5
29.5
12
11
46
30
12.5
11.5
47
30.5
13
12
47.5
31
13.5
12.5
48
31.5
14
13
48.5
32
15
14
49.5
33
16
15
50.5
34
Nike women's shoes
US / AU
UK
EU
CM
5
2.5
35.5
22
5.5
3
36
22.5
6
3.5
36.5
23
6.5
4
37.5
23.5
7
4.5
38
24
7.5
5
38.5
24.5
8
5.5
39
25
8.5
6
40
25.5
9
6.5
40.5
26
9.5
7
41
26.5
10
7.5
42
27
10.5
8
42.5
27.5
11
8.5
43
28
11.5
9
44
28.5
12
9.5
44.5
29
Nike clothing sizes
Nike publishes body measurements in inches; centimetre values below are converted from Nike's own inch chart.
Jordan is a Nike brand and uses the Nike footwear size chart. Air Jordan 1 (High and Low) runs narrow through the midfoot — if you're between sizes or have a wide foot, go up half a size. Air Jordan 4 and 11 fit true to size.
Jordan men's shoes
US
UK / AU
EU
CM
4
3.5
36
23
4.5
4
36.5
23.5
5
4.5
37.5
23.5
5.5
5
38
24
6
5.5
38.5
24
6.5
6
39
24.5
7
6
40
25
7.5
6.5
40.5
25.5
8
7
41
26
8.5
7.5
42
26.5
9
8
42.5
27
9.5
8.5
43
27.5
10
9
44
28
10.5
9.5
44.5
28.5
11
10
45
29
11.5
10.5
45.5
29.5
12
11
46
30
12.5
11.5
47
30.5
13
12
47.5
31
13.5
12.5
48
31.5
14
13
48.5
32
15
14
49.5
33
16
15
50.5
34
Jordan women's shoes
US / AU
UK
EU
CM
5
2.5
35.5
22
5.5
3
36
22.5
6
3.5
36.5
23
6.5
4
37.5
23.5
7
4.5
38
24
7.5
5
38.5
24.5
8
5.5
39
25
8.5
6
40
25.5
9
6.5
40.5
26
9.5
7
41
26.5
10
7.5
42
27
10.5
8
42.5
27.5
11
8.5
43
28
11.5
9
44
28.5
12
9.5
44.5
29
Jordan clothing sizes
Jordan apparel uses the Nike apparel size charts above.
adidas publishes a single chart covering men's and women's footwear. Note the offset: adidas men's US is only half a size above UK, where Nike, PUMA, ASICS and The North Face use a full size. Samba, Gazelle and Spezial are cut narrow and low — most people size up half a size.
ASICS labels its Australian sizing as US — the ASICS site shows this column as “US/AU”. ASICS recommends sizing up half a size from your casual shoe size for running shoes. ASICS also offers width fittings: 2A (narrow), B and D (standard), 2E and 4E (wide).
New Balance men's US sits half a size above UK. New Balance offers the widest width range of any brand we stock — 2A, B, D, 2E and 4E — so if you find most sneakers tight across the forefoot, New Balance is worth trying. NB recommends sizing up if you're between sizes.
PUMA men's US is a full size above UK; women's US is 2.5 sizes above UK. Suede Classic, Speedcat and Palermo are cut narrow — size up half a size if you have a wide foot. PUMA running (Deviate, Velocity) fits true to size.
On's Australian site lists all footwear in US sizing. On men's US is half a size above UK. On women's shoes run 1.5 US sizes larger than men's, so a men's US 7 is a women's US 8.5. On recommends going at least half a size up from your street shoe for running.
On men's shoes
US
UK / AU
EU
CM
7
6.5
40
25
7.5
7
40.5
25.5
8
7.5
41
26
8.5
8
42
26.5
9
8.5
42.5
27
9.5
9
43
27.5
10
9.5
44
28
10.5
10
44.5
28.5
11
10.5
45
29
11.5
11
46
29.5
12
11.5
47
30
12.5
12
47.5
30.5
13
12.5
48
31
13.5
13
48.5
31.5
On women's shoes
US / AU
UK
EU
CM
5
3
36
22
5.5
3.5
36.5
22.5
6
4
37
23
6.5
4.5
37.5
23.5
7
5
38
24
7.5
5.5
38.5
24.5
8
6
39
25
8.5
6.5
40
25.5
9
7
40.5
26
9.5
7.5
41
26.5
10
8
42
27
On Running clothing sizes
On publishes apparel measurements per garment on each product page. On's Australian site lists all apparel in standard XS–XXL sizing, and On advises ordering your usual size — On apparel is cut true to size.
Under Armour men's US is a full size above UK. UA notes that because of metric/imperial rounding, two US sizes can land on the same UK or CM value — where that happens, go by your foot measurement in centimetres.
Under Armour men's shoes
US
UK / AU
EU
CM
7
6
40
25
7.5
6.5
40.5
25.5
8
7
41
26
8.5
7.5
42
26.5
9
8
42.5
27
9.5
8.5
43
27.5
10
9
44
28
10.5
9.5
44.5
28.5
11
10
45
29
11.5
10.5
45.5
29.5
12
11
46
30
12.5
11.5
47
30.5
13
12
47.5
31
13.5
12.5
48
31.5
14
13
48.5
32
14.5
13.5
49
32.5
15
14
49.5
33
15.5
14.5
50
33.5
16
15
50.5
34
Under Armour women's shoes
US / AU
UK
EU
CM
5
3
35.5
22.5
5.5
3.5
36
23
6
4
36.5
23.5
6.5
4.5
37.5
23.5
7
5
38
24
7.5
5.5
38.5
24
8
6
39
24.5
8.5
6
40
25
9
6.5
40.5
25.5
9.5
7
41
26
10
7.5
42
26.5
10.5
8
42.5
27
11
8.5
43
27.5
11.5
9
44
28
12
9.5
44.5
28.5
Under Armour clothing sizes
Under Armour publishes body measurements in inches; centimetre values below are converted from UA's own inch chart.
The North Face labels all footwear in US sizing. Hiking boots (Vectiv, Verto) are built with a roomier toe box — order your normal size and allow for a thicker hiking sock. Sandals are not made in half sizes.
HOKA men's US sits half a size above UK, the same offset as adidas, New Balance, On and Salomon — not the full size used by Nike, PUMA, ASICS, Under Armour and The North Face. HOKA's fit is snugger through the toe box than most running brands; if you have a wide foot, look for the shoe's Wide (2E) or Extra Wide (4E) option rather than sizing up a full size. Note: the Clifton 10, Arahi 8 and Challenger 8 women's models have updated sizing and HOKA recommends going half a UK size down from your usual HOKA size on those three specifically.
Salomon men's US sits half a size above UK, the same offset as adidas, New Balance, On and HOKA. Salomon is one of the few brands that publishes true foot length in both cm and inches on its own chart, which is what the CM column below reflects. Trail and hiking styles (Speedcross, X Ultra) fit true to size; if you're between sizes for a performance/racing style, Salomon recommends sizing down for a snugger fit.
Hoodrich is a UK streetwear label and, like Hoodrich's UK sizing generally, its garments are cut for an oversized silhouette by design — a Hoodrich M will measure noticeably roomier than an M from a standard-fit brand like Nike or adidas. There's no AU/US/UK shoe-style offset to work out here since Hoodrich only sells clothing; just match your body measurement to the garment chart for the specific item type (hoodie, tee or jogger) rather than assuming one size chart covers everything Hoodrich makes.
Hoodrich clothing sizes
Hoodrich publishes garment (flat-lay) measurements on each product's own Size Guide tab rather than one generic body chart — the figures below are taken from a representative style in each category. Hoodrich is cut for an oversized streetwear fit, so exact numbers move a little style to style; the UK letter sizing (XS–2XL) is consistent across the range. If you're between sizes, note Hoodrich runs roomy — most people are comfortable sizing to their usual letter size or even down one.
Hoodrich men's hoodies & sweats
Size
Chest width (cm)
Sleeve length (cm)
Front length (cm)
Shoulder width (cm)
XS
56.0
61.5
71.0
55.3
S
58.0
62.5
72.0
56.8
M
60.0
63.5
73.0
58.3
L
62.5
64.5
74.5
60.3
XL
65.0
65.5
76.0
62.3
2XL
67.5
66.5
77.5
64.3
Hoodrich men's tees
Size
Chest width (cm)
Front length (cm)
Shoulder width (cm)
XS
55.0
72.0
51.5
S
57.0
73.0
53.0
M
59.0
74.0
54.5
L
62.5
76.0
57.0
XL
66.0
78.0
59.0
2XL
69.5
80.0
62.0
Hoodrich men's joggers & bottoms
Size
Waist (cm)
Rise (cm)
Inside leg (cm)
Leg opening (cm)
XS
36.0
31.0
76.0
23.5
S
38.0
32.0
76.5
24.0
M
40.0
33.0
77.0
24.5
L
43.5
34.0
77.5
25.5
XL
47.0
35.0
78.0
26.0
2XL
51.5
36.5
78.5
5.0
Hoodrich's own chart lists the men's 2XL leg opening as 5.0cm, which breaks the steady progression seen at every other size (23.5→26.0cm from XS to XL) — almost certainly a typo on Hoodrich's site rather than the true figure. We've reproduced it as published; if you're between XL and 2XL on leg opening specifically, email us and we'll check with Hoodrich directly.
If you're a man, a US 9 is an Australian 8 in most brands — Australian men's shoe sizes follow UK sizing, and UK is a full size below US for Nike, PUMA, ASICS, Under Armour and The North Face. In adidas, New Balance, On, HOKA and Salomon the gap is only half a size, so a US 9 is an AU 8.5. If you're a woman, Australian women's sizes are the same as US sizes, so a US 9 is an AU 9.
Is an Australian shoe size the same as UK or US?
Both, depending on gender. Australian men's shoe sizes match UK sizes. Australian women's shoe sizes match US sizes. That's why a men's AU 9 and a women's AU 9 are not the same shoe length.
What size is a US 10 in AU?
For men, a US 10 is an AU 9 in Nike, Jordan, PUMA, ASICS, Under Armour and The North Face, and an AU 9.5 in adidas, New Balance, On, HOKA and Salomon. For women, a US 10 is an AU 10.
How do I convert EU shoe size to Australian?
Find your EU size in the brand table above and read across. As a rough guide, a men's EU 42.5 is around an AU 8 and a women's EU 40 is around an AU 8.5 — but EU offsets differ between brands, which is why we publish a separate table for each one.
What is a size 8 in cm?
For men, a US 8 is about 26 cm and a women's US 8 is about 25 cm. Measure your bare foot from heel to longest toe and match it to the CM column in the brand table above.
Do all brands use the same shoe sizing?
No. adidas, New Balance, On, HOKA and Salomon put US only half a size above UK, while Nike, Jordan, PUMA, ASICS, Under Armour and The North Face use a full size. EU offsets vary too. Always check the table for the brand you're buying.
How do I measure my foot at home?
Stand on a sheet of paper with your heel against a wall, late in the day when your feet are at their largest. Mark the tip of your longest toe, then measure from the wall to the mark. Do both feet and use the larger measurement. If you land between two sizes, size up.
Which size should I order if I'm between sizes?
Size up. Every brand we stock — Nike, adidas, ASICS, New Balance and On included — recommends the larger size when your measurement falls between two. For running shoes ASICS and On both suggest going half a size above your casual shoe size.
Every LUZActive order ships from Australia with free returns, so if the size isn't right you can swap it. If you'd like a hand picking a size before you order, email support@luzactive.com.au or get in touch and tell us the brand, model and your foot measurement in centimetres.
